STORYTELLING, A WEAPON OF MASS PERSUASION?
Right now I hear a lot of people saying that storytelling is one of the best - if not the best - means of persuasion.
That it would therefore be more effective than a presentation consisting of, for example, a thesis, an antithesis and a synthesis, than a practical demonstration or than a simple comparison.
But, and this is where things get interesting, those who try to convince me - often another storyteller and often via social media - do so without ever making use of storytelling. In general, they simply choose to list its qualities.
Maybe because in reality, storytelling is not the weapon of mass persuasion that people are currently trying to pass it off as.
But let’s start from the beginning: what is storytelling?